LEGAL
Privacy Policy
Effective Date: June 16, 2026
1. Introduction
Berry Limitless, Inc. (“Berry Limitless,” “EMPIRE,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit berrylimitless.com, use our mobile application, or purchase our services.
By accessing or using our services, you agree to this Privacy Policy. If you do not agree, please do not use our services.
2. Information We Collect
Information you provide:
- Name, email address, phone number
- Billing and payment information (processed securely via Stripe — we never store card numbers)
- Profile information (fitness goals, health data you voluntarily provide)
- Communications with our team and AI systems
Information collected automatically:
- Device information (type, OS, browser)
- Usage data (pages visited, features used, time spent)
- IP address and approximate location
- Cookies and similar tracking technologies
3. How We Use Your Information
- Provide, operate, and improve our coaching and platform services
- Process transactions and send related information
- Send administrative information, updates, and marketing communications (with your consent)
- Personalize your experience using AI-powered recommendations
- Monitor and analyze usage patterns to improve our services
- Comply with legal obligations
- Protect against fraud and abuse
4. Sharing Your Information
We do not sell your personal information. We may share it with:
- Service providers who assist in operating our platform (payment processors, email providers, hosting services)
- Coaches to deliver your purchased services
- Legal requirements when required by law or to protect our rights
- Business transfers in connection with a merger, acquisition, or sale of assets
5. Health and Fitness Data
Our services involve collecting health-related information such as fitness goals, body measurements, workout logs, and nutrition data. This information is used solely to provide you with personalized coaching services. We do not share health data with third parties for advertising purposes.
If you use our iOS application, health data accessed via Apple HealthKit is used only to provide the requested features and is not shared with third parties.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time by contacting us at dberryfitness@gmail.com.
7. Your Rights
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate data
- Request deletion of your data
- Opt out of marketing communications
- Data portability
- Lodge a complaint with a supervisory authority (EU/UK residents)
To exercise these rights, contact us at dberryfitness@gmail.com.
8. Cookies
We use cookies and similar technologies to enhance your experience. You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our services.
9. Children's Privacy
Our services are not directed to individuals under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.
10. Security
We implement industry-standard security measures including SSL/TLS encryption, secure payment processing via Stripe, and strict access controls. However, no method of transmission over the internet is 100% secure.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. Continued use after changes constitutes acceptance of the updated policy.